Premier 100 Guitar Amplifier


Volume gets everyone’s attention. It’s powerful, and all too often, can’t be ignored. You can hide in loud. In the recording studio, loud covers the truth of low energy, bad performance, and weak songs in the same way over-the-top visual effects deflect your attention from a flawed narrative and one dimensional, cardboard characters. I’ve watched film editors use loud to sell an edit to a client. Sound-mixers can use it to sell a mix, and politicians use it to cover up no platform, poor leadership, posturing. But it’s a cheap trick. In the end, bad is bad, no matter how loud it is.